Privacy Policy

Your privacy is important to us. This page explains how Source Passion collects, uses, and protects your personal information.

Last Updated: June 2025

1. Introduction

Source Passion (“we,” “our,” or “us”) operates sourcepassion.com, a home decor ideas and inspiration website covering Living Room, Bedroom, Kitchen, and Lawn & Garden topics for audiences in the United States.

This Privacy Policy explains what information we collect when you visit our site, how we use it, and what choices you have. By using Source Passion, you agree to the practices described in this policy.

2. Information We Collect

Automatically Collected Data: When you visit Source Passion, certain information is collected automatically by our server and third-party tools, including your IP address, browser type, operating system, referring URL, pages visited, and time on site.

Voluntarily Provided Data: If you submit our contact form or sign up for a newsletter, we collect the information you provide — such as your name and email address.

Cookies & Tracking Data: We use cookies and similar technologies to improve your experience and serve relevant advertisements (see Section 4).

3. How We Use Your Information

  • To operate and improve the Source Passion website and its content
  • To respond to contact form submissions and inquiries
  • To send newsletters and updates (only with your explicit consent)
  • To analyze site traffic and understand which home decor topics interest our readers most
  • To display relevant advertising through Google AdSense and affiliate partners
  • To detect and prevent spam, fraud, or abuse
  • To comply with applicable US laws and regulations

4. Cookies & Tracking Technologies

Source Passion uses cookies — small text files stored on your device — to enhance your browsing experience. We use the following types:

  • Essential Cookies: Necessary for basic site functionality (e.g., navigation, security).
  • Analytics Cookies: Help us understand how visitors interact with our content (e.g., which Living Room or Kitchen articles are most popular).
  • Advertising Cookies: Used by Google AdSense and affiliate partners to show you relevant ads based on your interests.

💡 You can control or disable cookies through your browser settings at any time. Note that disabling certain cookies may affect the performance or functionality of parts of our website.

5. Google AdSense & Advertising

Source Passion uses Google AdSense to display advertisements. Google and its advertising partners may use cookies (including the DoubleClick cookie) to serve ads based on your prior visits to our site and other websites across the internet.

This means you may see ads for furniture stores, home improvement services, garden centers, kitchen appliances, or other products related to topics you’ve browsed on Source Passion or elsewhere.

You can opt out of personalized advertising by visiting:

Source Passion also participates in affiliate marketing programs. Some links on our site are affiliate links, and we may earn a commission if you make a purchase through them — at no extra cost to you. See our Disclaimer for full FTC disclosure.

6. Google Analytics

We use Google Analytics to measure and analyze how visitors use Source Passion. This service collects anonymized data such as page views, average time on page, bounce rate, and geographic location (country/state level). This data is used solely to improve our content strategy and user experience.

Google Analytics does not identify individual users. You may opt out at any time by installing the Google Analytics Opt-out Browser Add-on.

7. Information Sharing & Disclosure

We do not sell, rent, or trade your personal information. We may share data only in these limited circumstances:

  • Service Providers: Trusted vendors who help us operate the website (hosting, email delivery, analytics)
  • Legal Compliance: When required by law, court order, or government authority
  • Business Transfers: In the event of a merger, acquisition, or sale of the website
  • Advertising Partners: Anonymized and aggregated usage data shared with Google AdSense (no personally identifiable information)

8. Children’s Privacy

Source Passion is intended for general audiences and is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe a child has submitted personal information to us, please contact us immediately and we will promptly delete it.

9. Your Rights (US Residents)

Depending on your state of residence, you may have privacy rights under applicable US laws, including the California Consumer Privacy Act (CCPA) and other state privacy regulations:

  • Right to Know: Request disclosure of what personal data we collect and why
  • Right to Delete: Request deletion of personal information we have collected
  • Right to Opt Out: Opt out of the sale of personal information (we do not sell personal data)
  • Right to Non-Discrimination: We will not discriminate against you for exercising these rights
  • Right to Correct: Request correction of inaccurate personal information

To exercise any of these rights, please contact us. We will respond within 45 days as required by applicable law.

10. Data Security

We implement reasonable and industry-standard security measures to protect the information we collect against unauthorized access, disclosure, alteration, or destruction. These include HTTPS encryption, secure hosting, and access controls.

However, no data transmission over the internet or storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure, please notify us immediately.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we do, we will update the “Last Updated” date at the top of this page. We encourage you to review this policy periodically.

Continued use of Source Passion after any changes constitutes your acceptance of the updated policy.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, please reach out:

📧 Email: hello@sourcepassion.com
🌐 Website: sourcepassion.com
🌎 Jurisdiction: United States
⏱️ Response Time: Within 24–48 business hours